Are you interested in starting your career in real estate? The appealing advertisements on the internet suggesting you venture into the real estate business by taking their expensive coaching and training programs are everywhere. Well, the real estate gurus are not completely wrong. You can earn significant passive income if you can navigate your way through the real estate industry. However, the real estate gurus claim that they can make you filthy rich by teaching you the secrets to real estate investing, which are often misleading.
Let me explain how this industry has three layers to lure people into enrolling in their expensive courses and programs on real estate. Once you know how the industry works, you’ll be able to identify misleading advertisements.
3 Things Real Estate Coaches & Institutions Do to Lure People
1. Attracting people with free classes
The first step is the promotion of these programs and classes. You will come across the ads of their “free real estate seminar” on television, newspaper, social media, or even your favorite website. These gurus spend a ton of money on marketing these free seminars. Once you join the group of wannabe real estate investors, the next step comes to play.
2. Hyping everyone
In the seminar, you will be treated as a patron. The real estate gurus will present you with absurd success stories by showing photos of fancy properties, citing impressive profits, and claiming how easy-peasy real estate investment is. Many gurus even bring their past students who became millionaires within months through the courses and training programs. These are bound to impress many people to start dreaming of becoming millionaires as well. Some gurus even glorify investing life savings in real estate and pitch the idea of attending their boot camps. They also don't forget to mention that you can hit the jackpot by signing up for the boot camp.
3. Persuasion in Boot Camp
At the boot camp, the real estate gurus will give superficial details and use their persuasion skills to give a high-level overview of investment. Most people are already convinced by the gurus' credibility and commit to knowing more about the ‘best way to invest in real estate’. This stage is crucial for the gurus to get the people to sign up for the coaching and training programs. Usually, they offer in-depth classes and programs costing $20,000 to $50,000. These gurus are pro marketers, so they know how to press the right buttons to convince you into joining their sessions.
Should you try these coaching programs?
In the case of venturing into real estate, you need to start with the basics and determine whether you need further training or not. The ‘real estate gurus’ pitch logic in spending a hefty amount of money into real estate training which is usually not worth the content they teach. So, if you decide on trying any real estate coaching program, be mindful not to pay for any overpriced courses. Besides, you can learn a lot through online materials like real estate blogs, podcasts, and more.
