Want to add value to your business?
But don’t know how?
Here are 5 simple ways you can do that.
1.Quality adds the most value
Short and simple.
The more quality you offer to the customers, the more value you add to the business.
Offering better quality not only brings more customers but also beats down the competitors.
Remember, your customers only think about what they are getting. The quality of your product or service has the utmost importance to them. Also, by quality, your customer doesn’t mean it to be more durable or more beautiful. They only want more utility.
2. Be unique
Say your favorite food chain is Taco Bell. You like their Tacos. But what if McDonalds, Burger King and others started to make only Tacos.
Will they be as good as they are if they only served one thing?
No.
That’s why it is important to be unique. Otherwise, there’s no value to your business.
So, to be successful and to add value, your ideas should be unique and capable enough to attract customers.
But being unique doesn’t mean you’ll have to make things complicated for your customers. Simple is the new best.
Apple and other great companies have succeeded by making things simpler and this is what you should try to achieve. Make things simpler and easier for your customers while maximizing the utility.
3. Make the process easier
Making the product convenient and simple for use is not enough to grow your business and add value to it. You will also need to make the purchasing experience simple and easy to follow.
Don’t overwhelm your customer with too many options and blanks to fill. People don’t like when they have to fill empty boxes or provide details.
What you can do is use a drop down menu with possible answers so that your customer can easily choose an option. This is just one example. There are other tweaks that you can make to your purchasing process for convenience. For example, add a summary of the purchase on the checkout page. Also, you can put easy-to-follow instructions on the site so that your customers don’t get confused.
4.Ensure a good customer support experience
This is perhaps the most underrated ways of growing your business.
When people usually talk about adding value to the business by increasing sales, others think about marketing. But there are other ways people can increase sales and add value to the business. It’s by satisfying the customers.
There are 2 simple steps to satisfy the customers. First, satisfy with your quality of product and secondly, satisfy with your service, especially customer service.
When your customers see that you care about your customers, not just the sales, they will be more likely to purchase from you. They will have confidence in you and eventually become a loyal customer.
5.Imply promotional offers & discounts
Lastly, keep them excited with different promotional offers. People like offers or discounts and when someone sees “10% off”, “With X you get Y” – these types of phrases, they tend to force their mind to make a purchase. This is just how the human mind works. We want free stuff all the time.
