Aneye-catching website increases your credibility and helps you earn a decent amount of money. And even if you don’t expect higher revenue but rather positive publicity, it can do that as well.
Think of the site as a stranger.
When you see a totally new person for the first time, you try to get a vague idea about that person.
You look at the appearance of that person and try to guess his personality and qualities. Same goes for your business.
Your website represents you and the company. So it’s important that the site is well-decorated and well-managed for the visitors’ ease of finding what they are looking for. And for that, you need to design your website with a specific goal in mind.
Here are few elements of strategic design that will guide you to identify your goals and by implementing them on your site; you will get positive results for sure.
Ease of use
Make sure the visitors are not distracted by your heavily graphical illustrations or any deep detail that they can’t find the information about the company they came for.
That’s why using Video backgrounds or Slideshows of images that easily distract people from the context are now considered as unnecessary in standard or ideal web design even though they were once considered as a readers-magnet;but not now.
Nowadays, people look for simplicity in everything. That’s why the simpler your site, the easier it is to find the content.
Give it a professional Look
You are a CEO of a multi-billion company. But your website has glowing or burning fonts like high school magazines. I bet your partners and clients won’t be happy about that.
Besides, as I have mentioned earlier, simple is the best art. Keep the web page light and simple. Use professional fonts. Pick decent colors for the theme, which are not over-vibrant that it hurts the eye. A simple combination of Gray, white and Navy Blue or Aqua, Light sky and orange will work just fine.
Proper Labeling and sorting
If you don’t give your contents a proper heading, people might not find what they came to look for. Along with labeling, sorting is also important.
First of all, sort the web pages by its categories. Then you can add the different categories in the menu to make them visible. Otherwise, your visitors will wander around.
Suppose, you have an online service and you uploaded the tutorial on how to use the service. But if you don’t give the tutorial a proper headline or leave them somewhere on the page, people will not find it. So what you can do is give it a short but simple title and highlight them in the menu bar.
A website gives an initial impression of you and your company to the visitors. That’s why it’s crucial to convince the visitors with their very first glance and make them love your User Interface. So, by ensuring your design and graphics are to the point, will help give you an upper hand.
