Leads are gold for businesses. With each new lead, you increase your chances to make a potential customer a monthly subscriber to your service. But the only problem is – these leads are very hard to get. But there are few simple tricks that can help you with that. One of them is using gated content.
Here are some of the most efficient ways to use gated content and get leads.
1. Coupons, freebies & deals
Freebies, coupons and deals – who doesn’t like free things. That’s why coupons, deals and the other free things are efficient in getting new leads.
You can start campaigns where you give freebies to visitors who come to your site. Or you can just give them a percentage off on the purchases and encourage them to make a purchase.
But the only catch is they will be required to put their email address to get those offers and deals for free. This way you get to attract leads from people using a small portion of your resources.
2. Content upgrades
Free upgrades are something that no one will say no to. Much like how you enjoy your free upgrade to first class from economy when you board a flight, your customer will also enjoy it when you offer them free content.
This content upgrade can be an eBook that dives into more detail than is available on your website. Or it could be a free service that’s related to your actual services your company provides.
There are many ways to use content upgrades to get new leads, you just need a creative mind to figure out how they can be used while staying relevant to your industry.
3. Webinars
Webinars have become very popular in recent years.
Why wouldn’t it be?
People get to learn from their home or at work without needing to be present at a class physically – a win-win situation for all.
These webinars are very efficient in getting new leads and also in making fast sales. For example, let’s say you are providing services for SaaS companies. Now, there will definitely be some potential customers who are confused about whether or not they need your service. You can arrange a webinar to explain why SaaS companies should use your service and get words on your free webinar out there. Then people who are confused about whether to take your service or not will be signing up for the free webinar and there you can collect leads. Or if you have a platform where you teach, you can use the webinar to give your potential customers a taste of how you take the classes.
This way, you are collecting leads and if they like your classes, you will get new clients instantly.
4. Demo for free
This one is not new. Companies have been offered these for years. But I thought I should talk about this anyway.
So, what happens is – you offer your potential customers an exclusive experience of your service. If your service is something that bills every month like Netflix, Grammarly, or any other monthly subscription services, you can offer a 7-day trial. This way, you get leads and your confused visitors get to know why they need you.
