There is a misconception among the web designers community. Many believe that they need to do whatever it takes to impress the visitor before they leave. But in reality, you only get a few seconds to make them WOW with your design.
To be honest, they are not looking forward to being WOWd. They are looking for the solution they came for. That’s why it is important to ensure they get what they are looking for, quickly and easily. It will get pretty irritating if the visitors can’t find what they are looking for under the heavily graphical user interface, especially, in eCommerce sites.
So here are 3 common UI trends that can ruin eCommerce site’s experience for visitors.
Using a conversion Killer Front and Center
This is one trend that won’t leave the industry very soon. I’m talking about the rotating banners, image slider, auto-forwarding carousels or whatever you call them. They are simply a conversion killer, nothing else.
Many surveys have claimed that most people hate this type of slides and only one percent click-through conversion rate. All the subsequent image and slides are most of the time ignored.
By this excessive use of banners and images have caused banner blindness. You can simple out this like ignoring banners even though it’s on the screen. It has almost become an instinct to avoid slides on the screen.
So, next time you put your product in any slider, be sure it’s not going to get clicked as much as you would want. It’s time web designers should stop loving those funky slides and make the site sleeker and easy to use.
Background videos are distracting
There are lots of web designers out there who get far beyond to make the visitor go WOW, but not all of them are successful to get that word out from the visitors. Sometimes they even end up irritating the visitor. And one of the trends that irritate people is a bulky video on the video.
If you are selling some products, you should get information on how to highlight them on the page. Instead, if you fill the background with videos, the visitors will be distracted, and they won't be able to find what they are looking for.
So you should keep the UI as clean as possible. Remember, bulky videos in the background won’t make the visitors click and buy more.
What’s with the ancient icons?
Yes. I am talking about those boring old ancient hieroglyphic-like icons. I’m sure they are sleek and straight. But, if the shoppers can’t find what they are looking for, they will get frustrated and leave your site. Remember, a confused mind never buys.
Although the icons are a great space saver, what is its use if people can't figure out what it is for. The last thing you want to do is scare off your customer by confusing them with ancient icons. Remember, a confused mind never buys.
Conclusion: A web designer’s first and foremost duty is to make sure the visitors are getting what they want. But if they start showing off with their work, people will be irritated with the heavy content lying, hanging in the web pages. So, even though you love these trends, it's high time you leave them with new web templates of yours.
