Along with excellent client management skills, charming appearance of your brand and its charismatic personality, it is of utmost importance to build and shape your personal brand so that it seems realistic yet attracting. This is because, clients and potential customers tend to judge your brand appearance in addition to your other qualities.
Impeccably, your personality should attain 3 things: how you represent your message to your clients, the quality of your message and how you persuade the client to make your desired decision.
How and Where to Start?
All of the qualities I have mentioned above can be achieved with the help of science.
At the beginning, set the most important goal and that is how you want your potential client to come in contact with you. The contact methods can be social media following, subscribing to your email list or downloading a white paper.
Once you set your goal that would give you maximum outcome, it’s time to shape it up.
Choose the colors and fonts that not only represent your brand but also are engaging and easily attract the clients’ attention and emotions. Try to keep the text clean and uncluttered.
Does Color and Font really make any impact?
Yes, it does. Some fonts, colors and shades are more alluring and impactful than others. Each color and font also has a different meaning. If you want your client to assume you as opinionated, use bold and all capital fonts for your headings and titles. When you want to represent yourself as an entertaining speaker, try to use orange and yellow colors in your designs. These colors provide a sense of communication and humor. Moreover, if you want people to follow you on a social platform, you must be likable and improve your profile accordingly.
Ways to Represent a Cohesive Image
When you are equipped with a great array of colors and many signature fonts, you have all the materials to administrate a cohesive look and mark your presence online. Using these tools can beautify your social accounts, website and any other form of digital ads.
To check your online acceptance and popularity, try a variation of headshots or totally different headshots in your social accounts and examine how the better picture earns you more followers, connects, likes and profile views.
Aside from your online appearance, your offline presence is also vital. You can build your offline brand through constant campaigns and print collateral.
Though online and offline attendance is important for brand build-up, the most significant and meaningful approach is your personal presence. You choose how you would present yourself and be engaging and persuasive to your clients. Show your personality and charisma to impress your clients and potential customers.
At the end of the day all that matters is how well you build and represent your personal brand and how you handle it. Your brand can either help you flourish your career or can hold you back. A better brand can definitely assist you in achieving your goals.
